We've been in the corporate branding gig for almost 20 years, and have worked on some of the biggest brands in Africa, and the world.
20 years in the shit.
But a lifetime in the pit.
(And one Backstreet Boys concert...)
We believe branding for artists, musicians, bands and entertainers should be treated with the same principles that make big brands BIG.
The things that keep: The mark, the voice, the myth. What stays true, cycle after cycle. The thing that takes you from indie to icon.
The things that change: The cover, the tour, the campaign. What's new every single time. The thing that keeps the fans engaged.
We keep the two in tune. Because if you don't define your brand, somebody else fucking will.